SAMPLE SOLUTION

Amazon Advertising Analytics

A demonstration of how advertising data can be collected, transformed and presented through a centralized analytics platform and business intelligence dashboard.

Solution Architecture

Amazon Ads
API
Python
Ingestion
Google Cloud
Storage
BigQuery
Data
Model
Power BI

Executive Advertising Dashboard

Amazon Advertising Overview Sample Dashboard
$125K
Ad Sales
$28K
Ad Spend
4.46
ROAS
22.4%
ACOS
Campaign Performance Trend — Sample Visualization

The metrics and values shown above are illustrative examples created for demonstration purposes and do not represent actual client performance or Amazon data.

Analytics Capabilities

Campaign Analytics

Analyze campaign performance across advertising spend, sales, impressions, clicks and conversions.

Advertising Efficiency

Monitor ROAS, ACOS, TACOS, CPC and other efficiency metrics to understand advertising performance.

Trend Analysis

Analyze daily, weekly and monthly trends to identify changes in advertising performance.

Product Performance

Compare advertising performance across products, campaigns and other relevant dimensions.

Automated Reporting

Build automated pipelines and dashboard refresh processes to reduce manual reporting.

Business Insights

Transform advertising metrics into business-focused insights that support better decision making.

Typical Analytics Workflow

01 — Connect

Connect approved advertising data sources and collect reporting data.

02 — Transform

Clean, validate and transform raw data into reusable analytical models.

03 — Visualize

Deliver dashboards and reports that make important business metrics easy to understand.

Looking to Build an Analytics Solution?

Let's discuss your Amazon Advertising and business intelligence requirements.

vinay.analytics.gcp@gmail.com